Logo

Staci helps fitness managers find answers.

Work with Staci to better lead and communicate with your team and strategize your offerings.

Trusted presenter, writer, educator and podcaster.

Studio Design

Yoga, Cycling, Strength, Dance, Pilates, Multi-Purpose

Team Management

Finding, Hiring, Onboarding, Communicating and Leading Talent

Program Evaluation

Virtual, In-Person, Outdoors, Special Events, Services, Pricing

About Staci

At the ripe old age of 23, Alden was handed the reins to a Group Fitness team of over 100 Group Fitness instructors Private Pilates teachers and Personal Trainers for a luxury health club with multiple locations in Seattle, Washington. Through her 10 years as a Group Fitness Manager, Alden supported several instructors with advancing their careers to become master instructors for companies like Balanced Body, HIGH Fitness and Schwinn. Alden increased overall attendance in classes, department revenue and instructor retention. Alden also implemented a successful in-house Pilates training program and built an effective digital Group Fitness strategy during the global pandemic.

 

Alden could not help but notice the fitness industry’s abundance of education, tools and resources for Group Fitness Instructors, while providing very little for Fitness Managers. She began writing for publications like the IDEA Fitness Journal and the American Council on Exercise. Alden’s first experience speaking as a presenter was in 2019 at the IDEA World Fitness Convention. She has since had the opportunity to speak both virtual, in person and hybrid at conferences like IHRSA, DCAC, IDEA and Athletic Business. Alden also enjoys teaching longer form training as a Barre and MOTR Master Instructor for Balanced Body.

 

Alden has made it her life’s work to be the person Fitness Managers can go to and to support club and studio operators who understand the success of their facility depends on exceptional leadership, organization and community.

 

Alden lives in the beautiful Pacific Northwest with her husband and their energetic Australian Shepherd. When she’s not working on with clients, she can be found exploring in the woods, baking cookies, or making jewelry.


Program Evaluation

Are you confident your current schedule and offerings serve the needs of your clients? Chances are if class attendance is low and clients are saying personal training and membership prices are too high, there may be some room for improvement.

Staci will meet with your leadership team, research current offerings and use her formula to build a game plan to enhance the current program and possibly add a new thing or two.

Book a Meeting

Fitness Manager Support

Are you a facility who recently hired a new fitness manager with little to no experience leading a team?


Are you a brand new manager struggling to manage your time, make decisions on keeping or removing classes, controlling your email inbox and communication with your team?


Meet with Staci to talk through how she can help support you and your team.

Book a Meeting

Fitness Manager Bootcamp Course

This course is a self-guided combination of videos and documents to help you lead your team as a kick-ass fitness manager.


Staci will teach and break down:

  • Hiring and managing world class talent who you actually enjoy working with.
  • The ingredients that make a quality hybrid program (digital and in-person).
  • How to stand out with unique programs and offerings without breaking the budget.
  • Ways to evaluate and improve for the future.


Buy Course

What people say about Staci

Don't just take it from me

Client

Shannon Fable

“My passion for our industry and ability to keep going through the pandemic has a lot to do with Staci Alden. And, I know I am not alone. I am honored to know her, learn from her, and work with Staci." 

Client

Kathy Watson

"I never dreamed my own house would become a virtual fitness studio, but Staci made that a reality."

Client

Chris Stevenson

“Working with Staci Alden is an absolute pleasure. She is an amazing collaborator with a wealth of knowledge and experience. In addition, her passion and dedication put her in a category of her own. I always look forward to working with her and highly recommend her to anyone.”

Explore Staci's Podcasts

Staci provides ideas, strategies, resources, interviews with industry leaders, and more.

🎧 Listen to Podcast

This podcast is part venting, storytelling, and practical tactical tips by two women who have a history of overseeing large fitness teams.

🎧 Listen to Podcast

Staci's YouTube Channel

Similar to her podcasts, Staci's YouTube channel is full of information and interviews with industry leaders in the form of videos.

Explore the Channel

Explore the Staci's Article and Webinars

Share by: